Day in, day out you work with customers and without a doubt one time or
the other you are likely to take your customers for granted. It is imperative
to avoid such a situation otherwise in the long term this has a negative impact
on the bottom line of the organisation.
Think about it, you yourself are customers. You buy products, receive service and you ask for information. You want to be provided excellent customer service and when you receive that poor or mediocre service it just does not feel right. In the same manner your customers expect the service excellence out of you.
Apart from having a great product or service it is vital to remember the four pillars or fundamentals of providing service excellence:
- First Impression - This
play's a critical part in how customers feel about your
organization. It is the introduction of the organization to the customer.
This include aspects such as general grooming, clothing, voice,
non-verbal language, individual’s personal style
- Attitude - There is no
excuse for a bad/poor attitude/behaviour. Your customer will not forget
bad/poor attitude/behaviour, even when they are being difficult.
- Courtesy - A "Thank
you" can take you a long way, always “Thank” your customer. Every
organisation has competition and your goal is to ensure to retain your
customer rather than sending them on to your competition. In scenarios
where you are unable to provide a service or product, be thankful for
their attention and business.
- The Right Thing - Being
honest in what you provide plays a vital part in building a strong
relationship with your customers. Every customer needs are important
and being dishonest, misleading or withholding information never wins
a customer.
It is true that customers make our businesses to exist, without them there is and will be NO BUSINESS. Take PRIDE to ensure that your customers are always happy no matter you make some mistakes admits them and rectify them accordingly. That way you will have a strong relationship with your customers.
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