A number of sales people miss out on the four pillars that drive the
sales of an organisation. These being:- Unique Selling Proposition/Point (USP) – What is exceptional about your service/ product? How do your products/services differentiate from other vendors?
- Benefits Advantages Features (BAF) – Customers just don’t buy features. Neither do they just buy the advantages. What they really buy what the features & advantages will do for them, which means the benefits.
- Unique Perceived Benefit (UPB) – This was developed by The Marketing Guild and simply means what your USP means to your customer. In other words the perspective of the customer about your service/products. What your offering is in terms with your customer needs and wants?
- Research. Analysis. Plan (RAP) – Before your interactions with the customer have you done your homework about your products/services and more importantly your customer. Do you really have the insights of your products/services? Have you studied your customer?
These four pillars allow you to uncover the true value of your
services/products and truly identify who truly are you customers. In this manner allowing you to create and grow sales.
Click here to contact In Learning to assist you and your team in providing great sales through true service mind-set.
Click here to contact In Learning to assist you and your team in providing great sales through true service mind-set.
