"CORE" of Sourcing the Right Candidates

It does not matter if you are a small or a larger organisation you need to attract the right candidates. Sourcing is about targeting both the active and the passive job-seeker. Industry surveys have shown time after time more the 80% of people who are employed are actual passive candidates.

It is important when attracting the right candidates the job description, job profile and job advertisement needs to follow the "CORE" principles:

• Communicate to the candidate the essential and desirable attributes for the role
• Organisation information is present in terms of structure, size and future outlook that the candidate needs to know
• Role clearly defines and outlines to the candidate specific responsibilities 
• Ensure all relevant information to be clear and realistic

The ultimate goal is to find the right candidate for the role and the organisation.  So, it does not matter if you go for an active or a passive candidate. Ask some key important questions when attracting candidates:

• What companies would currently employ my ideal candidate?
• Will the ideal candidate be in the local market or will I need to look nationally and internationally?
• What kind of professional organisation might the ideal candidate be a part of?
• What kind of publications might the ideal candidate read?
• What kind of internet sites might the ideal candidate visit on a regular basis?
• What kind of social groups might the ideal candidate be part of?

Obviously, there are many other questions you might come up with. Attracting the right candidate is about advertising in the right places. However, more importantly make sure you have followed the "CORE" principles to ensure the right candidate is applying to the role.