Before You Serve Your Customers

Almost every customer thinks and strongly believes he/she is the most important customer to your business. 

All that means is that a customer wants full attention from you when he/she is interacting with you. In simple terms the I-AM Service Excellence Model says that you are there for your customer.

Customers today are much more demanding than they were 10 years ago.  Your customer’s expectations are far higher than ever, they know more about your products/services. More importantly they also know what your competitors provide.

Before looking at what the customers want you need to be aware of three things:

• Your role and responsibilities
• Your products/ services
• Your organisation's vision, mission and values 

Once your awareness is set about the above then it is easier to deliver the needs and wants of your customers. You will be more aware of  “WICA” - Four Basic Customers Needs & Wants,